Category: Technology

Revamping Your Email Marketing Strategy for 2017 – Part 2

Feb. 16

In our previous post we discussed the basics for giving your email marketing strategy a makeover this year. We examined list segmentation, personalization, and mobile readiness: three very important spheres of email marketing. There are still a couple pieces of... Read More »

The Sales Productivity Paradox

Aug. 17

Ask any VP of Sales what their top priorities are, and undoubtedly “improving sales productivity” will be among their top 5 most pressing issues. When you look at how much time salespeople actually spend selling, it turns out to be... Read More »

Use Innovative Applications to Build Your Data Driven Strategy [Webinar Recap]

Jun. 24

QuotaFactory’s Co-Founder and CEO, Peter Gracey, participated in a webinar hosted by InsideView called “Building Innovative Applications” joined by Aldo Zanoni of Riva. Below we put together some highlights and key takeaways from the webinar in order to share relevant industry findings and spark more conversation in the sales and marketing technology community.

5 Digital Must-Dos to Align B2B Sales & Marketing for Better Business in 2016 [Infographic]

Jun. 15

Digital marketing is both an art and a science. Marketing is an art, but the science behind its strategies determines conversions and closes. This is especially true in the B2B sector, where the target is high-level professionals who have their company’s bottom line on the line. While the rise of digital has opened many opportunities to connect with the B2B market, the number of digital options can make it hard to determine which tactics are the most promising.

Marketing and Sales Technology Can’t Make Data-Backed Decisions Without You

Jun. 13

In today's sales and marketing world I cannot tell you how many times a day I read data-driven, big data, best-in-class analytics, data backed decisions, and more data and analytical terms positioned in every which way.

The Driving Force Behind Successful Sales Development Software

May. 27

Below is an excerpt from the transcript of SLMA Radio on the SLMA Live Network hosted by Jim Obermeyer and featuring QuotaFactory’s CEO and Co-Founder, Peter Gracey. You can access the full radio program that aired on January 19th, 2016 here. The following excerpt is part three of three parts of the radio program titled: “How to get a 60% Increase in Conversions to Forecast!” Enjoy! And, as always, please share your thoughts or questions in the comments section below.

You Need These 5 Technologies Represented in Your Sales Development Tech Stack

May. 23

At this stage in the game, ever-changing trends, challenges, and strategies have made it absolutely critical for sales development teams to adopt a clearly defined technology stack. When your sales development process is aligned with the right technology, it frees up your reps’ time to focus on selling. Not only will the velocity of your sales process increase to grow sales, but the right technology can benefit your organization in more ways than just the obvious.

Aligning Marketing and The Sales Development Hub: QuotaFactory Partners with Campaign Stars

May. 2

The greatest engine in the world is just a block of iron without fuel. The most powerful computer still needs electricity, and the most accurate rifle still needs ammunition. This is why a Content as a Service (CaaS) model is becoming an increasingly popular and attractive option for demand generation.

How Does it Work? Watch QuotaFactory & InsideView Fuel the Sales Development Hub

Apr. 22

You may have seen our first announcement launching the details of our partnership with InsideView in September 2015 and maybe even followed along to read our latest update during our partner week in March. Regardless, we’re excited to share with you just how we’ve teamed up with InsideView to bring database management best practices to the fingertips of your sales development reps.

How Does it Work? Watch QuotaFactory & HG Data Provide a Competitive Prospecting Edge

Apr. 18

During the launch of our Partner Week in March, we announced our partnership with HG Data. Their Installed Technologies Intelligence tool gives sales reps the ammo to have more meaningful, targeted conversations, narrow their pitch to points of differentiation and in general, maintain a more relevant dialogue within their market.

Key Takeaway From the 2016 TOPO Sales Summit: Account-Based Everything

Apr. 15

If you didn’t send your salespeople to the 2016 TOPO Sales Summit, you missed 2 days, 4 tracks, and 20+ industry thought leaders speaking on the state and current trends of the sales development community.

The Ultimate Interactive Infographic for Account-Based Sales Development

Apr. 11

Account-Based Sales Development (ABSD) is a hot topic in the sales leadership world today. In fact, at this month’s TOPO Sales Summit, a common theme that arose was “Account-Based Everything” (ABE). Adopting account-based strategies within your sales and/or marketing team is no longer enough. These account-based teams must find a way to adopt a tight, integrated, and dependent strategy through their organization as a whole in order to succeed.

Pay Attention to These Sales Development KPIs That Aren’t Number-Driven

Apr. 8

There are lots of ways to measure performance of your sales and sales development reps. Some sales operations managers are super metrics driven and some go on gut feeling. In a previous blog, I outlined some key metrics we use to track our SDRs and it got me thinking, what are some KPIs you can’t run a report on? What are the intangibles that push a rep from good to great?

Transform Any Cold Call with the Right Pre-Call Research

Mar. 28

One of the most difficult aspects of sales development in the business world today is the notion of cold-calling. The truth is, our prospects get countless emails and calls everyday that scream “generic.” As I became more experienced in a sales development role, I started practicing new ways to minimize the “cold call atmosphere” and stand out to prospects. The most effective way to achieve this is through the Linkedin Sales Navigator tool.

Account-Based Sales Development Playbook for Revenue-Driven Teams [eBook]

Mar. 21

Have you heard the term “account-based sales development (ABSD)?” Are you interested in learning what it is, understanding if it’ll be a fit for your company, or wondering where to start to implement this successful prospecting strategy within your company? If you’re already using this strategic prospecting process, perhaps you’re wondering what KPIs you should concerned with and measuring to ensure that everyone is on pace to surpass quota?

You Need to Make Your Sales Development Function a Priority

Mar. 18

Below is an excerpt from the transcript of SLMA Radio on the SLMA Live Network hosted by Jim Obermeyer and featuring QuotaFactory’s CEO and Co-Founder, Peter Gracey. You can access the full radio program that aired on January 19th, 2016 here. The following excerpt is part two of three parts of the radio program titled: “How to get a 60% Increase in Conversions to Forecast!” Enjoy! And, as always, please share your thoughts or questions in the comments section below.